I hate marketing.

​There, I said it. 

And everywhere I look these days, someone is vying for my attention. They want my vote. They want my money. They want my commitment. And I'm tired of hearing empty promises (followed by big asks) from people who don't walk the walk. Talk all day long about how you can heal me, help me, coach me, teach me... but a little sniffing around on social media, listening to your podcast interviews, and reading every email you've sent me?

Yeah. It all feels empty. 

That's the thing about yoga — as I've consistently practiced all aspects of movement and stillness, I've become sensitive to people around me. My discernment improves daily. My attention is mastered and re-mastered all the time. I've become more equanimous in daily life — like the eye of the hurricane.

With consistent practice, and increased sensitivity to truth, authenticity in marketing sings out like church bells on a quiet day. Fake news wears a neon sign that says NOT WORTH YOUR TIME. And sales pitches? I'll be blunt: I don't really care what you offer. I care how you — the teacher — live your life. And if I like how you live, and if I want what you're offering, then sign. me. up.

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